• Product Madness Aristocrat Music
• Product Madness Aristocrat Definition
• Product Madness Aristocrat Acquisition

Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which has its administrative and research headquarters in the Sydney suburb of North Ryde. It has marketing and development offices in South Africa, Russia and the United States.

Aristocrat is the largest gambling machine manufacturer in Australia, and one of the largest manufacturers of slot machines in the world, currently second only to International Game Technology.^{[citation needed]}

History[edit]

The company produced its first machine in 1953, and was listed on the Australian Stock Exchange in 1996. The company was founded by Len Ainsworth, whose family^[1] maintains a substantial stake in the company, but is now chairman of a different gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot machines and other gaming products in over 200 jurisdictions (note that many countries, such as Australia, have a number of different gaming-licence jurisdictions).

Aristocrat is an ideas company at heart, which means innovation is embedded into every aspect of our business. Whether we’re designing sleek new cabinets or award-winning systems, we apply fresh thinking to deliver the world’s greatest games. Aristocrat expansion into the digital market started in 2013 with the acquisition of Product Madness. It coincided with licensing popular properties such as «The Walking Dead», «Game of Thrones», «Sons of Anarchy» and others for new slot games. Their titles are available on all the top online casino sites in the gambling industry.

1. Product Madness. Product Madness is an Aristocrat company that offers dynamic social casino and slots to users on Facebook since 2008. Its hit game Heart of Vegas was named one of the top 10 new games by Facebook in 2013. A big push has been in the direction of mobile gaming with Heart of Vegas being released on iPad in July 2014, the app for.
2. Product description Pile up the money bags and cash and win BIG with CASHMAN CASINO - the best new free casino slots game featuring the best free slot machines by Aristocrat! Cashman Casino includes both 5-reel and 3-reel classic slots for a free online slots experience like no other!

Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in 2008,^[2] despite the fact that competing companies have experienced record growth^[3] in the same time period. As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the business.^[4] The company again faced difficult market conditions in 2009 with its full year resulting in a net loss of $157.8 million.^[5]

In 2011, the company reached an agreement with the AGLC to provide equipment and games for Alberta's video lottery terminal network.^[6]

In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American business amid falling profit in Australia.^[7] On 10 August 2017, it acquired mobile game developer Plarium for $500 million to enter into mobile gaming.^[8] On 30 November 2017, it acquired mobile game developer Big Fish Games for US$990 million.^[9]

Since March 2017, the CEO has been Trevor Croker, formerly executive vice president for global products, who succeeded Jamie Odell.^[10][11]

In July 2019, Aristocrat sued Ainsworth, alleging that they had used proprietary code and media assets leaked by a former Aristocrat employee to produce a clone of its popular Lightning Link games.^[12][13]

In 2020, Aristocrat is rebranded and now called Aristocrat Gaming (instead of Aristocrat Leisure) and changes its corporate identity to a more vibrant and colorful one.^[14]

Products and partnerships[edit]

Aside from spinning reel slot machines, the company has interests in gambling systems (computerised network systems that manage slot machines), computerised card game simulations, electronic table games and linked jackpot systems (such as the patented Hyperlink systems). The company has developed the Reel Power system, where players buy reels instead of lines, win combinations in the standard configuration.

Aristocrat's most prominent products have been game setups which place large progressive jackpots over a number of machines, including its Lightning Link series. The series has seen substantial popularity, to the point that Aristocrat has licensed branded areas at several North American casinos dedicated exclusively to the machines.^{[15][13][12][16]}

The company has a number of distribution partnerships, including Sammy Corporation in Japan.^{[citation needed]}

In the U.S., Artistocrat has licensed titles to Grand Vision Gaming of Montana for use on video lottery terminals.^[17]

References[edit]

1. ^'RICH PICKINGS: Len Ainsworth'. Business Spectator. 10 May 2008. Retrieved 7 July 2008.
2. ^'Aristocrat feels pain in US'. Fairfax Digital. 30 April 2008. Retrieved 2 June 2008.^{[permanent dead link]}
3. ^'Bally Technologies, Inc. Announces Record Earnings for Third Quarter Fiscal 2008 on Record Revenues of $233 Million'. The McGraw-Hill Companies Inc. 12 May 2008. Retrieved 2 June 2008.
4. ^'CEO & CFO Presentation, Macquarie conference'. asx.com.au. 7 May 2008. Retrieved 2 June 2008.^{[dead link]}
5. ^'CEO and CFO Presentation Script - Full Year Results 2009'(PDF). 23 February 2010. Retrieved 14 March 2010.
6. ^'Canadian lotteries infuse Nevada's slot industry with sales opportunities'. Las Vegas Review-Journal. 30 May 2012. Retrieved 6 March 2020.
7. ^'Aristocrat to Buy Video Gaming for $1.3 Billion'. 7 July 2014. Retrieved 7 July 2014.
8. ^'Plarium acquired in $500 million deal'. gamesindustry.biz. Retrieved 8 November 2017.
9. ^'Kentucky Derby operator Churchill Downs selling Big Fish Games for $990M, just three years after initial purchase'. 29 November 2017. Retrieved 17 December 2017.
10. ^'Trevor Croker named chief executive of Aristocrat Leisure'. Gaming Intelligence. Retrieved 27 April 2017.
11. ^8 March 2017 at 10:00 PM (8 March 2017). 'Aristocrat CEO Trevor Croker flogs shares, pockets $2m to manage 'tax liabilities''. afr.com. Retrieved 27 April 2017.
12. ^ ^abBegley, Patrick (15 July 2018). ''A little bit of magic': The pokie that took over the world'. The Sydney Morning Herald. Retrieved 9 October 2019.
13. ^ ^abSimmons, Author: David. 'Pokies giants Ainsworth and Aristocrat to duke it out in the Federal Court'. Business News Australia. Retrieved 9 October 2019.
14. ^'Aristocrat changes the name and style of the brand'. New Casino Australia. 23 August 2020. Retrieved 1 March 2021.
15. ^Hatch, Patrick (5 July 2019). 'Pokies maker says rival had access to secret maths codes for slot machine'. The Sydney Morning Herald. Retrieved 9 October 2019.
16. ^'WinStar World Casino and Resort inaugurates Lightning Link Lounge'. World Casino News. 29 August 2017. Retrieved 9 October 2019.
17. ^'Grand Vision Gaming renews VLT cross-licensing deal with Aristocrat'. Gaming Intelligence. Retrieved 2 December 2019.

External links[edit]

Aristocrat Technologies Inc. is the online division of Aristocrat Leisure, an Australian slot machine manufacturer based in Sydney. Aristocrat was founded by Len Ainsworth in 1955, when legal gambling was done in poker clubs. Aristocrat pokies (slot machines in Australia) were the dominant gaming machines in Australia until the 1990s, when IGT Australia began to make inroads. In the 90s, Len Ainsworth was diagnosed with cancer and retired to let his children run the company. When the diagnosis proved wrong, he founded Ainsworth Gaming Technology (AGT), which remains a rival of Aristocrat to this day.

Through aggressive acquisitions and strategic partnerships, new Aristocrat CEO Jamie O’Dell has made the company a global competitor, with major assets in the online, mobile, tribal, and social gaming niches. This article discusses Aristocrat Technologies, the online and mobile gaming wing of the company. As of 2016, Aristocrat is licensed in over 200 jurisdictions and operates in 90 countries worldwide.

Players might be frustrated that they cannot find Aristocrat pokies online. That’s because the company works through partnerships and subsidiaries, so their games are often listed as belonging to those companies. The Game Account Network and NYX Gaming are two examples of such partnerships.

In 2011, Aristocrat signed a deal with Game Account Network (GAN) for online distribution. Game Account Network is London-based and focuses on person-to-person games of skill. It is active in over 130 countries and has licenses in most European countries which allow online gaming.

GAN software is used in 18 sites, so players can search for Aristocrat Online Casino games on any of the sites below. Most of these sites cater to Italian gamblers, though some are active in Germany. One is active in the licensed New Jersey online gambling market.

• Casino Club
• Sportingbet
• Betfair New Jersey
• Paddy Power Italy
• MoneyGaming
• SuperBahis

• Lottomatica
• Stake7
• Totosi
• Eurobet Italy
• Castle Jackpot
• Platin Casino

In 2013, Aristocrat signed a similar deal with NYX Gaming, a developer based in Stockholm, Sweden. NYX Gaming received the right to distribute 8 video slots to online and mobile casinos, so you’ll find a good amount of Aristocrat online pokies in casinos using NYX Gaming software.

Choy Sun Doa Slot

Miss Kitty

• Zorro Pokies
• 5 Dragons Slot

Aristocrat Leisure Timeline

Aristocrat Leisure began 63 years ago, so it has a long and storied history. Below is a timeline of the company, along with its greatest innovations and achievements.

Advantages and Disadvantages of Aristocrat

Aristocrat Technologies Advantages

• Access to Aristocrat’s Most Famous Games
• Innovative Designer with Different Play Experience Than European Companies
• Over 5,000 Combined Patents and Trademarks
• Product Madness’s “Heart of Vegas” App
• FaFaFa Slots from Product Madness
• Emerald Empire from Gimmie Games

Aristocrat Technologies Drawbacks

• Hard to Find. Often Distributed by Other Companies
• Limited Selection
• Focuses More on Social Gaming Apps

Aristocrat’s Best Online and Mobile Slots

Buffalo Slot Machine

Buffalo has won more international awards than any slot machine in the past 3 years. It has 1024 ways to win, along with wild symbols and free spins. Buffalo Stampede is the version which wins the most awards. This game is available in online and mobile casinos.

AMC The Walking Dead 2 Slot Game

The most exciting licensed game from Aristocrat in 2016 is The Walking Dead 2 Slot Game, based on Seasons 3 and 4 of the Walking Dead TV show on American Movie Channel (AMC). The game has 4 SSP progressive jackpots, starting at $2,500 (Grand), $250 (Major), $30 (Minor) and $10 (Mini), but they go much higher. Denominations range from 1c to $20. Bet limits range from a 75 credit minimum bet and 375 credit max bet.

5 Dragons Slots

5 Dragons is another of the most popular games in the Aristocrat lineup. It is a 243 ways to win slot machine with up to 25x multipliers and 30 free spins. Bets range from one cent to $125.

50 Dragons

50 Dragons was one of the company’s first signature 50-line games. 50 Dragons has a wild pearl symbol and a gold ingot scatter symbol, but the Golden Dragon is the iconic reel symbol. This game is second only to 50 Lions in popularity among this series.

50 Lions

50 Lions is the most popular Aristocrat Leisure game of the past 10 years, beginning the 50-payline revolution for Aristocrat. Bets range between 1-cent and $200. This game is available as an online casino video slot, or for the Android or iPad in mobile casinos.

Aristocrat’s Participation Games

Batman: Classic TV Series

Product Madness Aristocrat Music

Game of Thrones

• Magic Mike XXL Slot Game
• AMC Walking Dead 2 Slot Game
• Ted: The Movie
• Batman: Rogues Gallery
• A Christmas Story
• Buffalo Grand
• Britney Spears
• Lighting Link
• The Big Bang Theory
• Sons of Anarchy
• Good Fortune (Asian)
• Batman: Classic TV Series
• The Walking Dead Slot Game from AMC
• Tarzan of the Apes
• Tarzan & Jane
• Superman
• Gold Class
• Dragons on the Lake
• Let’s Make a Deal
• Buffalo: Stampede
• Can Can de Paris
• The Rolling Stones
• E-Series Slot Machines
• Moon Maidens II: Selene

• Moon Maidens II: Mona
• Wonder Wings: Blue Dash
• Wonder Wings: Ruby Run
• Sweet Skulls: Sweet Moonlight
• Sweet Skulls: Sweet Daybreak
• Sky Rider 2: Golden Amulet
• Sky Rider 2: Silver Treasures
• Goddess Sisters: Queen Coral
• Goddess Sisters: Viper Princess
• 3 Emperors: Emperor Yu
• 3 Emperors: Emperor Shun
• 3 Emperors: Emperor Yao
• Temple Tiger: Tiger Prince
• Temple Tiger: Tiger Queen
• Moon Maidens
• Magic Flower: Seduction of White Peony
• Magic Flower: Secret of the Golden Flower
• Diamond Dynasty: Heart of Eternity

• Sky Rider
• Pearl Warriors: White Akoya
• Pearl Warriors: Golden South Seas
• Flowers of Babylon: Heart of Iris
• Flowers of Babylon: Lily of the Nile
• The Romance of Fire & Rain
• Guardians: Golden Griffin
• Guardians: Dragon of Destiny
• Guardians: The First Unicorn
• Guardians: Spirit of the Fox
• Mythos: Aquatic Dreams
• Mythos: Forest of Wonder
• Mythos: Heavenly Pride
• Mythos: Savannah Magic
• Storm Queens: Frost Queen
• Storm Queens: Sand Queen
• Storm Queens: Flame Queen
• Storm Queens: Thunder Queen

C-Series Slot Machines

Wild Panda

Alaskan Storm Deluxe

• Rhino Charge
• Fortune’s Way
• Miss Kitty
• 5 Dragons Gold
• Weird Wicked & Wild
• Mega Line Power
• Extra Bonus Wilds

• Wonder 4
• Legends
• Red Empire 5
• White Wizard
• Buffalo Moon
• Cashman

• Cashman Fever II
• Fire Boost
• Longhorn Deluxe
• Power Hits
• Moon Drift: More Power

J-Series Slot Machines

• Sugar Hit Jackpot
• Jet Strike
• Gold Stacks
• Gold Days
• Diamond Storm: Flamin’ Hits
• Diamond Storm: Liberty Stripes
• Lightning Link
• Super Wheel Blast: Lion of Venice

• Super Wheel Black: Miss Liberty
• Gold Coin Jackpots: Wild Africa
• Lucky Strike: Gold Coin Jackpot
• Prosperity: Gold Coin Jackpot
• Cash Explosion
• Super Feature: Golden Princess

• Super Feature: Golden Festival
• Jackpot Streak: Sparkling Royal
• Jackpot Streak: Garden of Amazon
• Jackpot Reel Power
• Stormin’ Jackpots
• Quick Fire Jackpots

Jackpot Reel Power combines the “Reel Power” feature with multi-level progressive jackpots. The 5 games featured in the Jackpot Reel Power series are Lucky Pig, Sun Tiger, Jade Mountain, White Tiger, and Inca Fortune.

Stormin’ Jackpots are games which can be offered as either fixed jackpot games or progressives, so you need to read the game screen closely to know the difference. The four titles in this series include Indigo Cove, Island 777, Lotus Garden, and Bushido 7.

Quick Fire Jackpots are like the random progressive jackpots you’ll see in RealTime Gaming slot machines. These don’t have to appear on a payline for the progressive to be triggered. These happen more often, but have a smaller payout. The Aristocrat Online Casinos with Quick Fire Jackpots include games like Panda Paradise, Pharaoh’s Ransom, Electric Boogaloo, and Golden Peach.

• Buffalo
• Firelight

The Legends Slots game from Aristocrat is actually an 8-in-1 game. Aristocrat Online Casinos have bundled its most iconic games into one box, mainly for the US market. The games are Buffalo, Timber Wolf, 5 Dragons Deluxe, Queen of the Nile, Geisha, Pompeii, 5 Koi, and Wicked Winnings.

• Timberwolf
• Wonder 4 Special Edition
• Buffalo

Product Madness Aristocrat Definition

M-Series Slot Machines

The M-Series are the games with multilevel progressive jackpots. These includes “six legacy titles”, meaning six of the most-loved Aristocrat online pokies. Players will find three types: Sapphire Edition, Diamond Editions, and the Gold Star Series.

• Sapphire Edition includes 5 Dragons, 50 Dragons, Timber Wolf, Big Red Deluxe, Fortune King Deluxe, and Black Panther.
• Diamond Edition includes 5 Dragons, Lucky 88, Buffalo Deluxe, Big Red, Dollar Bear, and Super Bucks IV.
• Gold Star Series includes Sky Rider: Golden Amulet, Sky Rider: Silver Treasures, Moon Maidens: Mona, Moon Maidens: Selene, Magic Flower: Secret of Golden Flower, Magic Flower: Seduction of White Peony.

NYX Gaming Online Casinos

The sites below use NYX Gaming software. In a survey of InterCasino and Mr Green’s games catalogs, I located games like 50 Dragons and Choy Sun Doa listed under NYX Gaming slots on various websites, so you should be able to find Aristocrat Online Casino games at several of the sites below.

• Mr Green Casino
• Jetbull Casino
• BetVictor Casino
• Slots Magic

• EU Casino
• Betspin Casino
• VC SpinRoom Casino
• Casino Room
• MyBet Casino

• Redbet Casino
• MoneyGaming Casino
• Video Slots Casino
• Grand Reef Online Casino
• LeoVegas

AristoApp

Aristocrat’s “Where to Play” app shows players where they can play Aristocrat games in brick-and-mortar gaming venues, wherever in the world you happen to be. Aristo App can be downloaded from the iTunes App Store.

Aristocrat Technologies Contact

Product Madness Aristocrat Acquisition

• Phone: +61 2 9013 6000
• Fax: +61 2 9013 6200
• Email: [email protected]
• Online Form: Aristocrat Contact Form (scroll down the page)

• Snail Mail:
  Aristocrat Technologies Australia Pty Ltd
  Building A, Pinnacle Office Park
  85 Epping Road
  North Ryde NSW 2113, Australia

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